Dan McGinn is one of the nation's leading reputation strategists. Over the past 25-plus-years, Dan has counseled hundreds of organizations, including nearly half of the Fortune 100, numerous prominent individuals, and scores of non-profits, trade associations, universities, government agencies, media outlets, elected officials, and law firms.
As an entrepreneur, Dan has enjoyed unusual success. With partner Charles Ryan, he built Ryan McGinn into one of the fastest growing communications firms in the country. In 1998, the firm was acquired by Interpublic Group, the New York-based marketing and communications conglomerate.
His second venture, The McGinn Group (later renamed TMG Strategies), grew rapidly as well before being acquired in 2007 by Publicis, the Paris-based marketing and communications firm.
Dan's latest firm, McGinn and Company, was launched in 2011 and, once again, he and his team are in great demand from leading organizations seeking deeply experienced reputation counsel.
The strategy that has guided all three of Dan's ventures is deceptively simple:
Listen carefully to what clients want, know, think, and feel.
Tell clients the truth. Diplomatically, but honestly.
Help them look around the bend at the forces of change that are remaking the competitive landscape for their enterprise.
Most important of all, translate the client's facts, passions, and aspirations into believable, relevant, and impactful stories.
Remarkably, all of Dan's clients are referral-based. He does no conventional marketing or pitching. His philosophy is to focus all of his energies - and his team's - on serving current clients. He believes the best sales technique is high-quality, intensely-personal service. The hundreds of clients who have engaged him - and referred him to others - are testament to his approach.
Dan is a much-in-demand speaker. As the lead communications strategist on scores of high-profile controversies, Dan is often invited by legal associations, law firms and corporate general counsels' offices to make presentations.
In addition, companies, trade associations, non-profits, and others have called on Dan to talk about the critical trends reshaping the environment in which they compete. His presentations, which draw on everything from popular culture and opinion surveys to census data and behavioral studies, are highly entertaining and provocative.
Dan is a self-described history buff, car nut, baseball fan, collector of political memorabilia and folk art, and an insatiable reader. He is described by clients as both incredibly calm and intensely passionate about his assignments.
He is a proud native of Nitro, West Virginia, a graduate of Georgetown University, and with his wife, Debby, an ever devoted "parent" to Gracie, their King Charles Spaniel.